Client: Preply‘s B2C content team

Industry: Online language learning platform

Service: 8-month fractional content management package

Background

After successfully completing a maternity leave cover for Preply Business’s Content Manager, I was invited by Preply’s Content Lead, Nadiia Mykhalevych, to cover another leave in their B2C content team.

Solution

I worked together with Nadiia Mykhalevych (Content Lead at Preply) and Naomi Boitel (B2C Content Manager) to develop a scope of work with deadlines and expectations.

Naomi prepared detailed process documentation and organized handover sessions to help me quickly get started.

Over the following eight months, I worked on publishing 60+ new articles and optimizing 10 existing articles.

This was achieved by:

• Working with a team of 14 freelancers (11 writers, 1 editor, 1 designer, and 1 WordPress Ops Specialist)
• Hiring freelance content writers to meet production requirements
• Handling admin work (contracts, invoices, etc.)
• Maintaining consistent communication with multiple in-house team members (Content Lead, SEO team, B2B content team, and others)
• Creating design requests for the freelance designer to ensure all articles have appropriate imagery

Outcome

Nadiia Mykhalevych, who was leading Preply’s content marketing team at the time, has described our collaboration in this way:

Aleksandra is one of the most professional and dedicated individuals I’ve had the pleasure of working with. She stays true to her values, bringing empathy, kindness, and a collaborative spirit to every project.

We worked together on maternity covers for two of my direct reports at Preply, and she did an excellent job every time.

Her clear communication, creativity, openness to new challenges, and strong sense of responsibility make her an invaluable asset. I was incredibly fortunate to work with her, and anyone would be lucky to have Aleksandra’s support in content marketing!

And if you’re looking for a fractional content manager to help manage a portion of your content production, don’t be shy to reach out!