Aleksandra Beka

How I managed 75+ articles and 14 freelancers as a content manager for Preply’s B2C team

Summary

After successfully covering a maternity leave for Preply Business, I was brought back to manage content production for Preply’s B2C team. Over eight months, I managed a team of 14 freelancers and delivered 75+ articles while keeping production on track.

Highlights

Client: Preply (B2C content team)

Industry: Online language learning platform

Problem: The B2C content manager was going on parental leave for 8 months. After my successful B2B maternity cover, Preply’s Content Lead brought me back to manage B2C content production. A larger team with higher volume and different audience needs.

Solution: Managed a team of 14 freelancers across writing, editing, design, and WordPress operations. Published 75+ articles, analyzed organic traffic and conversions in Looker Studio to identify optimization opportunities, and reported weekly on the content production to the Content Marketing Lead and Senior SEO Manager.

Outcome:

  • Published 75+ articles in 8 months
  • Maintained consistent publishing cadence for new content and optimizations
  • Managed 14 freelancers (11 writers, 1 editor, 1 designer, 1 WordPress Ops Specialist) without production delays
  • Analyzed traffic and conversion data to identify and execute content optimization opportunities
  • Reported weekly on the content production

Here’s how I scaled from managing 8 freelancers to 14.

The Problem

After covering parental leave for Preply Business’s content manager, I got an invite from Nadiia Mykhalevych, Preply’s Content Lead. The B2C content manager was going on leave, and they needed someone to cover their leave, too.

This time, the scope was bigger. The B2C team had a larger freelance roster (14 people compared to 8 on the B2B side), higher article volume, and a consumer-facing audience with different content needs.

The team couldn’t afford to slow down production. And they needed someone who could manage more moving parts without compromising quality.

Challenges

  • Managing a larger team: Coordinating 14 freelancers across four different roles (writers, editor, designer, WordPress Ops Specialist) while maintaining consistent quality and output.
  • Higher production volume: Publishing 75+ articles in 8 months meant tighter timelines and more dependencies to manage.

The Solution

Before I started, Naomi Boitel (the B2C Content Manager) prepared detailed process documentation and organized handover sessions so I could get up to speed quickly. Nadiia and Naomi outlined clear expectations, deadlines, and scope.

Over eight months, I managed the full content production cycle:

Team Management

  • Managed 14 freelancers (11 writers, 1 editor, 1 designer, 1 WordPress Ops Specialist)
  • Assigned tasks to writers based on their expertise, oversaw deadlines, and handled all contracts and invoices
  • Created detailed, strategic content briefs for 11 writers and provided second-round editing after the first editor’s pass, ensuring content stayed aligned with Preply’s brand voice

Content Production & Optimization

  • Produced B2C articles aligned with Preply’s brand voice
  • Maintained a consistent publishing cadence for new content and optimizations
  • Analyzed organic traffic and conversions in Looker Studio to identify content optimization opportunities and prioritize updates

Here are three examples of articles we shipped:

Best Korean nicknames

Greek alphabet

Types of questions in English

The Outcome

Over eight months, we delivered 75+ articles without missing deadlines or compromising quality. The freelance team stayed engaged and productive, and publishing cadence remained consistent.

What Nadiia said:

Nadiia Mykhalevych, who led Preply’s content marketing team and brought me in for both maternity covers, described our collaboration this way:

“Aleksandra is one of the most professional and dedicated individuals I’ve had the pleasure of working with. She stays true to her values, bringing empathy, kindness, and a collaborative spirit to every project.

We worked together on maternity covers for two of my direct reports at Preply, and she did an excellent job every time.

Her clear communication, creativity, openness to new challenges, and strong sense of responsibility make her an invaluable asset. I was incredibly fortunate to work with her, and anyone would be lucky to have Aleksandra’s support in content marketing!”

And if you ask me, the fact that I was invited back for a second, larger maternity cover says more than any metric could.

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