Client: Preply Business
Industry: Corporate language learning
Service: 8-month fractional content management package
Challenge
The B2B content manager was leaving the marketing team for 8-9 months due to a parental leave. They were the only content person on the B2B team and managed a robust content production system in collaboration with a freelance team.
The team needed an experienced content manager who could jump in quickly and manage the content production to cover parental leave.
Solution
Preply’s content lead and B2B content manager decided to bring me in as a fractional content manager.
We worked together to create a well-defined scope of work, with deadlines and expectations. The team prepared detailed handover documentation and processes to help me hit the ground running.
Outcome
Over those eight months, we published 65 new articles. These, along with articles and lead magnets created before, contributed to meeting the content team’s KPIs (target metrics: SQLs and MQLs).
This was achieved by:
- Managing a team of 8 freelancers (7 writers and 1 WordPress Ops Specialist)
- Hiring freelance content writers to meet production requirements
- Handling admin work (contracts, invoices, etc.)
- Maintaining consistent communication with multiple in-house team members (B2B Marketing Manager, B2B SEO Growth Manager, and others)
- Collaborating with the in-house design team to request design assets for blog posts
- Creating a handover plan and facilitating handover sessions to the B2B content manager after they come back
- Creating a detailed feedback document with ideas on how to increase the efficiency of their content production and improve content quality
Renata Chies, B2B SEO Growth Manager at Preply Business and one of my key collaborators, shared her thoughts about our collaboration:
Nicolette Filson, one of the freelance writers I managed during the maternity leave cover, has shared her impressions:
Interested in reading my thoughts on the project and what I learned? Check out the key lessons from my first fractional content manager role at Preply!
And if you’re looking for a fractional content manager to help manage a portion of your content production, don’t be shy to reach out!
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